AUDI SHANGHAI 2021
Exhibition booth
AUDI AGPassion for progress: The Audi Shanghai 2021 booth sets the stage for the world premiere of the Audi A6 e-tron concept. As the forerunner of an innovative family of cars with a pure electronic drive, Audi is shaping the design of mobility. Equipped with innovative lighting technology and immersive user experiences, the Audi A6 e-tron concept combines a digital future with personal technologies in an emotional aesthetic of the future. Accompanied by the Audi RS e-tron GT and the Audi e-tron Sportback in two showcases, the Audi Shanghai 2021 booth invites visitors to explore various AR insights into a world driven by progress.
Client / ManufacturerDesign
AUDI AG
Ingolstadt, DEOettle Ferber Associates Architecture Concept & Design
Grasbrunn b. München, DEDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User