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AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
AUDI – Space Identity & Retail Guideline
2026

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AUDI – Space Identity & Retail Guideline

Space Identity & Retail Guideline

Audi China

Audi takes a bold step in China with “AUDI,” a new EV sub-brand launched without the four-ring logo, aimed at younger, tech-savvy audiences. Developed with SAIC, its debut E5 Sportback embodies minimalist, technology-driven design. anySCALE reimagined the retail journey with the AUDI Runway, a cinematic stage featuring dynamic backdrops and full-spectrum lighting optimized for livestreaming and emotional sales. Gallery-like showrooms with translucent partitions, digital tools, tactile samples, and personalization blend technology and sophistication into a new premium retail experience.

Client / Manufacturer
Audi China

Audi China

Beijing, CN
Design

anySCALE Architecture Design

Shanghai, CNSimon Berg, Andreas Thomczyk, Lorenzo Lanzani, Sek Chow, Lemon Lv, Tiger Li, Ziwei Zhang
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users

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