Audi Speed Wheels
Content film
Boosting creativity in Audi Magazine with uncompromising text and images. Skateboarding was invented in Venice, Los Angeles, in the 1970s by the Z-Boys skate team. Audi Magazine produced material with the Audi RS5 at original locations. The team met Skip Engblom, founder and patron of the Z-Boys, while former Z-Boy and world-class skater Jesse Martinez took the crew on an adrenaline-pumping downhill journey to the Hollywood Hills: Audi RS5 versus longboard. The aim was to produce authentic and timeless images and to convey the passion and timeless appeal of skating.
Date of Launch
2014
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User