Audi Summit Barcelona2017

Event

The Audi Summit is the brand’s new platform addressing worldwide opinion leaders. It represents the most radical transformation ever: from a traditional car manufacturer to a digital car company. The briefing required not only the design of the event, but the development of a new convention format, pushing Audi to the forefront of the digital age. The Idea: A combination of infotainment show, future panel and theme park – the ‘Audi Summit’. A new format for the entire auto industry.

Client / Manufacturer

AUDI AG

Ingolstadt, DE

Design

DESIGNLIGA Communication Design

München, DE

FOUR TO ONE Lighting Design

Bornheim, DE

Oettle Ferber Associates Architecture Concept & Design

Grasbrunn b. München, DE

CREATORS / madhat Show Production

Darmstadt, DE