AUDI – The new beat
Content Film
The AUDI brand is about more than cars, it’s about movement. Therefore AUDI presents protagonists who are pioneers. Like Juan Atkins, the originator of techno music. A city rises from its ruins, with the power of local initiatives exerting a magnetic pull on the creative class in the U.S. Detroit was always tougher, more challenging and wilder than other places. We take a trip to a city full of hope, and the city where techno was invented – celebrating 30 years of techno.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User, Trade / Industry