Augerta

Beer

Augerta is a Chinese beer brand of a noted producer, Tsingtao Brewery. It is a major sub-brand for high-end market, yet it is still quite low in brand awareness after a few decades effort in marketing. The new design covers bottle and can, where an eye-catching letter A is carved elaborately and the legacy of family crest is remade in a printable way. Consumers already has a nickname for the new Augerta, A beer, which is highly effective when it is put in supermarket along with all its competitors. The new package offers a different mindset for marketing as well.

Client / Manufacturer

Tsingtao Beer Co., Ltd.

Qingdao, CN

Design

Shenzhen Tigerpan Design Co., Ltd.

Shenzhen, CNTiger Pan, Li Hui, Xia Xuedan, Xie Zhangkun, Wu Juanjuan, Ma Chao, Yi Ping, Liu Shicong, You Hua