Avator
Electric Marine Outboard
The Mercury Avator 7.5e is an electric outboard that is a clean, quiet, sustainable solution for low horsepower boating applications. This product is intended to provide reliable, clean power for small boats and vessels while having an immediately recognizable exterior design profile that is on-brand for Mercury. Several benefits for the user include an integrated battery, housed internally within the exterior cowling system with a trigger-release touchpoint to remove it and a comfortable carrying handle. There is also an integrated display that was optimized in its placement for easy-to-read battery level and motor status.
Client / ManufacturerDesign
Mercury Marine
Fond Du Lac, WI, USDesignworks, a BMW Group Company
Newbury Park, USDate of Launch
2023
Development Time
Confidential
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry