AVENEER EV1
Home Sewing & Embroidery Combo Machine
AVENEER is a high-end home sewing machine with an embroidery function. In North America, quilting and embroidery are popular traditional hobbies. The primary customers are advanced sewing enthusiasts aged 60 and above, who create diverse and intricate large-scale quilts. This demographic demands high-quality sewing machines, and Brother has met these needs with superior sewing quality, abundant features, and an easy-to-use UI, securing a top share in the high-end market. AVENEER was developed to enhance the sewing experience by advancing existing technologies and introducing innovative features, thereby elevating users' creativity.
Client / Manufacturer
Design
Brother Industries, Ltd.
Nagoya, JPBrother Industries, Ltd.
Nagoya, JPHidetoshi Sawada, Nozomi Ishida, Takumi Hashimoto, Tomoko Saito, Yukari KoshimaDate of Launch
2024
Development Time
up to 24 Month
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumers / Users