In 2019 Melitta Single Portions launched the brand “Avoury®. The Tea”, and soon after they needed an administrative space and showroom attached to their production facilities. This concept is not only attractive to B2B visitors, but also supports the employees' identification with the brand. The fusion of the brand experience area with the production and administration space is innovatively solved and conveys interest and respect for all. Each space is designed for its speciﬁc needs; they are joined as a continuous brand experience. This brand space is characterized by an outstanding design that integrates both visitors and employees.
Client / Manufacturer
Schurig GmbHBönnigheim, DE
1zu33 Architectural Brand IdentityMünchen, DE
Date of Launch
13 - 24 months
Consumer / User, Trade / Industry, Other target groups: Customers B2B, Employees