Awakening IVI HMI Design

Vehicle HMI design

The advent of the new intelligent vehicle has prompted many automakers to make a big effort in creating the right product. Hongqui is China's leading car brand so expectations are high. How to build an exclusive IVI design system to help the vehicle create new value? This was the challenge and problem this design solves. The designers thought about how to create a vehicle interior design suitable for conditions in China that were adapted to Chinese users’ habits. Given the brand identity and influence, it was also important to integrate Chinese culture. The result is an IVI design system with a new and unique visual style: “AWAKENING IVI HMI DESIGN.”