AX3300
Air purifier
Samsung Electronics Co., Ltd.The simple, smooth silhouette design emphasizes the softness of the air purifier as it should be a user-friendly product. The perforated pattern on the surface is intended to be an integral part of the overall design, rather than to highlight the functionality of the inlet. The integrated display and handle allow for intuitive and enhanced usability. Unlike other conventional products whose operation is difficult to monitor, it offers a view of the air purification process using a transparent water tank and colored lighting to show the overall degree of air cleanliness. This allows users to know the condition of the air even from afar.
Client / ManufacturerDesign
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User