AYUNCHE Packaging Design Renewal
Hair product packaging
Ayunche respects nature and avoids unnecessary decorations and claims, and when expressing something, reveals it in a creative and inspiring way. The main design concept is “Eco-Chic”, which invokes sophisticated, inclusive, and ethical images. The widening of the top of the cap or lid in our products recreates natural changes through understated and simple shaping. This element visually epitomizes the brand and contributes to improving functionality in the actual use of the product, such as opening and closing the cap, the use of pumps, and the stability of the product when placed on a flat surface.
Client / Manufacturer
Design
Amosprofessional, Amore Pacific Group
Seoul, KRAmosprofessional, Amore Pacific Group
Seoul, KRDate of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User