Azur Elite
Iron
PhilipsThis product ensures easy, effective ironing of all ironable garments with no burns guaranteed. In its motion-reactive iQ mode, this smart iron changes behavior depending on use, ensuring the amount of steam is matched to the iron’s speed. A unique, intelligent, digital menu responds precisely to the user’s behavior and gives a visualization of speed changes. Elements like display bezels and filler door grip flanges have been eliminated for a smooth, clean finish, while a Quick Calc Release lever is molded beautifully into the heel for easy removal.
Date of Launch
2017
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User