BaanCha
Tea packaging
BaanCha is a unique, new brand of instant tea currently available in five popular traditional Thai fruit flavors, each offering a genuine taste of the "Land of Smiles." This delicious beverage tastes just like drinking juice freshly squeezed, straight from the fruit, and the packaging cleverly captures this concept by creating a stunning visual of half-sliced fruit which at the same time resembles a cup of tea. This unique design is great because it immediately makes the product stand out from other brands on the supermarket shelf. These five flavors are just the beginning of an extensive range of exciting choices to come in the near future.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User