Corporate DesignBackhaus Dries GmbH
This family-owned business enjoys a venerable tradition in the Rheingau region. The company has succeeded in using its exceptional, handmade quality and close regional ties. The “Bäcker Dries – Rheingau” (Baker Dries − Rheingau) brand was developed with the goal of strengthening this distinctive position even further. The new “Bäcker Dries – Rheingau” logo is a combined word and image mark: it consists of a portrait of its founder above the brand name in a founding-period-like typography. The brand claim “Gute Leute – gute Produkte” (Good people – good products) refers to the traditional, handcrafted mode of production as well as to the trusted employees.