BAIJIU AGED IN OAK BARREL
Liquor packaging
Luzhou Laojiao Co., Ltd.
Liquors aged in oak barrels represent the newest version of Chinese traditional distillation art. By distorting the form of original oak barrels, the bottle shape is designed to bear a resemblance to the vessel of Arya Avalokiteshvara, a sacred bodhisattva revered by Chinese Buddhists. The bottle front adopts a sleek surface and a natural and authentic touch is felt at the back with the wooden carvings and glass surface.
Client / ManufacturerDesign
Luzhou Laojiao Co., Ltd.
Luzhou, CNChengdu Beilingjun Co., Ltd.
Chengdu, CNDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User