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2024

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chinese baijiu

This is a Chinese liquor. It is a new brand, and the biggest challenge is how to make consumers remember this new brand.We use the octagon as a symbol, in China "8" represents wealth, auspiciousness, and good luck. We create the octagon as a super symbol. We adopt a double-layered octagon box structure, with each side depicting one of the eight beautiful landscapes, resembling the shape of a traditional Chinese screen.After opening the box, you will see a layer of eight wine glass. The middle groove structure serves both as a fixation and as a tray for the bottles. After use, the bottles can be used as vases.

Client / Manufacturer

Sichuan Shuchuan Liquor (Group) Co., Ltd.

chengdu, CN
Design

Hunan University of Technology

zhuzhou, CNLeiYongZhen , ZhouWenChen,MENG YUE

Shangxia Packaging Research and Development Co., Ltd.

shenzhen, CNLiuQingSong , YaoWenBo
Date of Launch
2023
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users

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