Bakkt Rebrand

Rebrand

Bakkt is transforming the way we engage with the digital economy. Previously, Bakkt existed as a consumer app but their ambition grew to become an indispensable partner to the businesses consumers engage with, like banks, retailers and hospitality brands. We centered Bakkt’s new strategy and identity on the connected experiences Bakkt creates by unlocking assets, building a brand that captures the delight, expertise and momentum Bakkt brings to partners. The brand is brought to life across all touchpoints, marking a monumental moment for a forward-looking company that is evolving and guiding its partners in the future of digital commerce.

Client / Manufacturer

Bakkt

Alpharetta, US

Design

Agenda

New York, USDan Koh, Claudia Mark, David Marte, Jorden Rooney, Lucia Vaughan, John Kester, Scott Brower