Balhyo Gotgan : Shinsegae Korean Liquor

Korean Traditional Liquor

Balhyo Gotgan is an editorial grocery store which curates Korean traditional foods and in 2022 this brand expanded to creating a selective Korean traditional liquor line. Balhyo Gotgan explores and rediscovers traditional liquor from each region and classified with Method / Meaning / Culture and organized the design system in accordance. Balhyo Gotgan branding contains a core design element, 'GEUMJUL(a gold rope)', a traditional element that was used around Korean fermented foods to prevent negative energy.

Client / Manufacturer

Shinsegae Inc.

Seoul, KR

Design

Shinsegae Inc.

Seoul, KRShinsegae Brand Design Team: Jeewon Baek, Jinyoung Hwang

F O I

Seoul, KRHangseong Jo