Balhyo Gotgan : Shinsegae Korean Liquor
Korean Traditional Liquor
Balhyo Gotgan is an editorial grocery store which curates Korean traditional foods and in 2022 this brand expanded to creating a selective Korean traditional liquor line. Balhyo Gotgan explores and rediscovers traditional liquor from each region and classified with Method / Meaning / Culture and organized the design system in accordance. Balhyo Gotgan branding contains a core design element, 'GEUMJUL(a gold rope)', a traditional element that was used around Korean fermented foods to prevent negative energy.
Client / Manufacturer
Design
Shinsegae Inc.
Seoul, KRShinsegae Inc.
Seoul, KRShinsegae Brand Design Team: Jeewon Baek, Jinyoung HwangF O I
Seoul, KRHangseong JoDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users