Ballie
AI Home Robot
Ballie is an interactive AI companion robot that can evolve on its own by learning from natural conversations with users and adapting to its surroundings. This home robot is more than just a tablet on wheels: interactions with Ballie feel like real conversations. It incorporates a switchable projection engine and mobile robot technology, a world first. Instead of looking for a screen, users simply have Ballie bring the screen to them, projecting it on a surface right in front of them. Ballie redefines communication as your partner in conversation.
iF Gold Statement
While the public debate rages on about the risks of artificial intelligence, Samsung Ballie has come up with a groundbreaking AI companion that could not be more reassuring. Its clever use of materials, subtle details, and innovative locomotion system showcase a seamless and adaptive user experience. Ballie takes us back to a time when we had high hopes for benign and useful robots that would transform our daily lives for the better.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Suwon-si, Gyeonggi-do, KRSamsung Electronics Co., Ltd.
Suwon-si, Gyeonggi-do, KRJung Daehun, Choi Gyoosang, Cho Chulyong, Moon Sinwi, Kim Jaewon, Lee YongjooDate of Launch
2025
Development Time
up to 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users