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Baltika7
Baltika7
Baltika7
Baltika7
2007

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Baltika7

Website and online game

Scottish & Newcastle Deutschland GmbH

For the German launch of Baltika7, a Russian beer, Elastique. developed crazy online and event measures for a young and trendy target group in cooperation with Totems Communication. On the website a kind of tutorial shows you how to become a “New Russian”. Visual focus is the “Kakerlaken-Kalinka”, a video based cockroach race in the Russian tradition that meanwhile also exists as a real XXL-version in German clubs.

Client / Manufacturer

Scottish & Newcastle Deutschland GmbH

München, DE
Design

Totems | Communication & Architecture GmbH

Stuttgart, DE
Elastique. GmbH

Elastique. GmbH

Köln, DE

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