Bang & Olufsen for Lamborghini Urus
Car sound system
The Bang & Olufsen Sound System in the all-new Lamborghini Urus delivers unmatched listening experience and a powerful, superior-quality audio performance designed and crafted for the world‘s fastest SUV. Enhanced Audio Experience with Acoustic lens technology. Cutting edge sound enabled by 3D Sound Technology. Iconic design of tailor-made speaker grilles. Maximum power from the Beocore Amplifier, 21 active speakers and 1,700 watts for truly iconic sound. The result is a pure listening enjoyment as powerful as a live performance. Even under extreme conditions, this exclusive package ensures consistency and efficiency that gets under your skin.
Client / ManufacturerDesign
Automobili Lamborghini S.p.A
S. Agata Bolognese, ITBang & Olufsen
Kongens Lyngby, DKHarman International
Garching, DEDate of Launch
2018
Development Time
13 - 24 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User