Bank SinoPac-DAWHO APP
Online banking interface
Bank SinoPacDAWHO APP is a digital banking application that provides mobile financial services based on customer needs anytime and anywhere. The app's unique and aesthetic UI/UX design has successfully transformed the traditional visual image of financial products and services in Taiwan. Unlike other competitors who use cute mascots as their brand identity, this app uses Tai Chi as its leitmotif, a black and white semi-circle, which means originating from nature in Chinese. The yellow golden color expresses a delicate, refined atmosphere and creates a personal connection. The app is more than just a financial service, offering the user a pleasant experience and courteous interaction.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: Taiwan
Target Groups
Specific sub-group: HENRYs (High Earners, Not Rich Yet) between 25-39 years old and in the top 20% of income earners.