Banque Saudi Fransi - BSF Brand Redesign

Company Branding + App Design

Banque Saudi Fransi became BSF in 2024, beyond a name change, the rebrand signalled a change in ownership to be 100% Saudi owned. The new name was brought to life with a new identity rooted in historic Saudi visual culture but reimagined to be dynamic and personalised. A custom geometry generator uses a client's initials to create a unique identity just for them. Geometric patterns are presented across all touch points; online and offline. From marketing to signage, to personalised credit cards and physical architecture.