BASELWORLD CITIZEN Booth

Event booth

CITIZEN – a manufacturer of high-quality, innovative watches, that constantly utilizes the latest technology to create ingenious spaces in which to express its own original watch-making approach. "Intelligent Forest" was the concept for the organic stand structure, blurring the boundaries between outside and inside. The stand also provided an artistic area for CITIZEN to broadcast the latest news. For this year’s installation, entitled "Frozen Time", 50,000 back plates appeared as if they were floating in mid-air. It offered visitors an emotional experience, creating a space where time stood still.