Baskin Robbins Chuseok
Thanksgiving Day Gift Package
Baskin-Robbins Korea presents the "Special Gift Set" to celebrate Chuseok, the Korean Thanksgiving, and one of the biggest holidays in Korea. Focusing on the harmony of Korean tradition and the brand’s heritage, this set exhibits Korean-inspired ice desserts such as black sesame and sweet potato, capturing the essence of "Boreumdal," which means "full moon" in Korean. Rich blue and orange hues are incorporated to express the autumn mood and Baskin-Robbins' diverse flavors. Additionally, oriental frames inspired by the Korean traditional octagonal jewelry box are used as a graphic element to evoke the authenticity of the holiday.
Client / Manufacturer
Design
BR Korea Co., Ltd.
Seoul, KRBR Korea Co., Ltd.
Seoul, KRJeanne Kim (Creative Direction), Eunjin Hyun (Graphic Design), Jung hee Oh (Project Management), Young Hun Lee (Project Management)Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users