Bauducco One Brand
Baked Goods
Bauducco, the world's largest panettone manufacturer and one of the largest baked goods producers in South America – present in over 50 countries – underwent a significant rebranding of its visual identity in the past 30 years in collaboration with Pharus. Through a new positioning, all visual assets of the brand and its sub-brands were reviewed to create a consistent and connected communication with the new generations. Furthermore, the visual design of all packaging was completely revised for improvements in consistency and visual impact, enhancing the navigation between products and flavors and emphasizing appetite appeal.
Client / ManufacturerDesign
Bauducco
São Paulo, BRPharus Bright Design
São Paulo, BRStudio Firma
São Paulo, BRDate of Launch
2023
Development Time
up to 12 Month
Target Regions
North America, South America
Target Groups
Consumers / Users, Trade / Industry