Bauducco One Brand

Baked Goods

Bauducco, the world's largest panettone manufacturer and one of the largest baked goods producers in South America – present in over 50 countries – underwent a significant rebranding of its visual identity in the past 30 years in collaboration with Pharus. Through a new positioning, all visual assets of the brand and its sub-brands were reviewed to create a consistent and connected communication with the new generations. Furthermore, the visual design of all packaging was completely revised for improvements in consistency and visual impact, enhancing the navigation between products and flavors and emphasizing appetite appeal.

Client / Manufacturer

Bauducco

São Paulo, BR

Design

Pharus Bright Design

São Paulo, BR

Studio Firma

São Paulo, BR