BE THE HEAT, BE THE HEART
Brand identity redesign
Gamba Osaka is one of the biggest clubs in the Japanese soccer league, known for its numerous titles at home and in Asia over its 30-year history. However, recently the club has slipped in the rankings and was missing excitement and a vision that would unify players and supporters and propel it back to glory. The designers were tasked with rethinking Gamba Osaka as a modern, world-class club that would bring back its star power. The result is a comprehensive new brand that is visually striking and expresses bold confidence.
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Specific country/region: Japan
Target Groups
Consumer / User, Other target groups: Sports fans, Players, and Investors. Broadcasting and sponsorships., Specific sub-group: Sports, Soccer club