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BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
BE THE HEAT, BE THE HEART
2022

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BE THE HEAT, BE THE HEART

Brand identity redesign

GAMBA OSAKA

Gamba Osaka is one of the biggest clubs in the Japanese soccer league, known for its numerous titles at home and in Asia over its 30-year history. However, recently the club has slipped in the rankings and was missing excitement and a vision that would unify players and supporters and propel it back to glory. The designers were tasked with rethinking Gamba Osaka as a modern, world-class club that would bring back its star power. The result is a comprehensive new brand that is visually striking and expresses bold confidence.

Client / Manufacturer

GAMBA OSAKA

Osaka, JP
Design
Interbrand Japan, Inc.

Interbrand Japan, Inc.

Tokyo, JP
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Specific country/region: Japan
Target Groups
Consumer / User, Other target groups: Sports fans, Players, and Investors. Broadcasting and sponsorships., Specific sub-group: Sports, Soccer club

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