BEAT360
BEAT360
BEAT360
BEAT360
2018

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BEAT360

Brand UX

Kia Motors

BEAT360 is the first brand experience space of Kia Motors, where visitors can enjoy and omnidirectional experience of the brand’s philosophy. This is introduced with various elements of architectural context including exterior structure, interior design, and landscape. The interior space of BEAT360 was considered ‘Bespoke Space’ with three different themed areas, designed to reflect specific target groups’ lifestyle and Kia Motors’ product segmentation. K-Monument and Track, two key interior elements, travel through the entire inner space of BEAT360.

Client / Manufacturer
Kia Motors

Kia Motors

Seoul, KR
Designer
INNOCEAN Worldwide

INNOCEAN Worldwide

Seoul, KR
CA PLAN

CA PLAN

Seoul, KR

Exhibit Korea

Seoul, KR

HLD

Seoul, KR

PENTABREED X PYX INNOVATION LAB

Seoul, KR
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Specific country/region: Republic of Korea
Target Groups
Consumer / User

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