Brand spaceKia Motors
BEAT360 is the first, branded space of Kia Motors, where visitors can encounter omnidirectional experiences of the brand identity; A DIFFERENT BEAT. This experience provides a close connection between the brand and customers, and leads them to in-depth understanding of the brand’s philosophy. The interior space of BEAT360 consists of three different themed areas – café, garden and salon. Each, based on Kia Motors’ product segmentation, reflects specific target groups’ lifestyle and car choice. The goal was to tell the three different stories through a ‘bespoke space’ reflecting the individual groups' tastes and needs.