BEAT360
BEAT360
BEAT360
BEAT360
2018

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BEAT360

Brand space

Kia Motors

BEAT360 is the first, branded space of Kia Motors, where visitors can encounter omnidirectional experiences of the brand identity; A DIFFERENT BEAT. This experience provides a close connection between the brand and customers, and leads them to in-depth understanding of the brand’s philosophy. The interior space of BEAT360 consists of three different themed areas – café, garden and salon. Each, based on Kia Motors’ product segmentation, reflects specific target groups’ lifestyle and car choice. The goal was to tell the three different stories through a ‘bespoke space’ reflecting the individual groups' tastes and needs.

Client / Manufacturer
Kia Motors

Kia Motors

Seoul, KR
Designer
INNOCEAN Worldwide

INNOCEAN Worldwide

Seoul, KR
CA PLAN

CA PLAN

Seoul, KR

Exhibit Korea

Seoul, KR

HLD

Seoul, KR

PENTABREED X PYX INNOVATION LAB

Seoul, KR
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Specific country/region: Republic of Korea
Target Groups
Consumer / User

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