![BEAT360](https://ifdalivestorage.blob.core.windows.net/user-uploads/99545/236915/00000000-0000-0000-0000-000000000000/01_communication_01_324_3_236915.jpg)
![BEAT360](https://ifdalivestorage.blob.core.windows.net/user-uploads/99545/236915/00000000-0000-0000-0000-000000000000/02_communication_02_324_3_236915.jpg)
![BEAT360](https://ifdalivestorage.blob.core.windows.net/user-uploads/99545/236915/00000000-0000-0000-0000-000000000000/01_communication_01_324_3_236915.jpg)
![BEAT360](https://ifdalivestorage.blob.core.windows.net/user-uploads/99545/236915/00000000-0000-0000-0000-000000000000/02_communication_02_324_3_236915.jpg)
BEAT360
Brand space
Kia MotorsBEAT360 is the first, branded space of Kia Motors, where visitors can encounter omnidirectional experiences of the brand identity; A DIFFERENT BEAT. This experience provides a close connection between the brand and customers, and leads them to in-depth understanding of the brand’s philosophy. The interior space of BEAT360 consists of three different themed areas – café, garden and salon. Each, based on Kia Motors’ product segmentation, reflects specific target groups’ lifestyle and car choice. The goal was to tell the three different stories through a ‘bespoke space’ reflecting the individual groups' tastes and needs.
Client / Manufacturer
Design![CA PLAN](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/18902/00000000-0000-0000-0000-000000000000/logo_c916f1ee31ff5e28bba6c6c44b5b8ac19cf6f9cc.png)
![INNOCEAN Worldwide](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/9845/4a0dff3e-ea31-414f-8966-64d44290e31a/ci_symbol_mark_rgb.jpg)
![Kia Motors](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/2748/00000000-0000-0000-0000-000000000000/logo_e600169cb7a3a697bf2997b5394b25753660f5ea.png)
Kia Motors
Seoul, KRExhibit Korea
Seoul, KR![CA PLAN](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/18902/00000000-0000-0000-0000-000000000000/logo_c916f1ee31ff5e28bba6c6c44b5b8ac19cf6f9cc.png)
CA PLAN
Seoul, KRHLD
Seoul, KR![INNOCEAN Worldwide](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/9845/4a0dff3e-ea31-414f-8966-64d44290e31a/ci_symbol_mark_rgb.jpg)
INNOCEAN Worldwide
Seoul, KRPENTABREED X PYX INNOVATION LAB
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Specific country/region: Republic of Korea
Target Groups
Consumer / User