Bechtle Mixed Reality Brand Book

Brand Book

Bechtle AG is one of Europe’s most successful IT system houses. After 40 years, the company decided to revamp its brand identity. A key factor in ensuring the success of this transformation: sales managers, decision-makers, and brand ambassadors needed to understand the new identity and be excited about the change. We turned the power of digital into a tangible experience: with a large-format brand book that – just like Bechtle itself – builds a bridge between the analog and digital worlds. Through extensive augmented reality (AR) enhancements, it guides viewers into the world of IT.

Client / Manufacturer

Bechtle AG

Neckarsulm, DE

Design

Peter Schmidt Group

Hamburg, DELukas Cottrell, Ulrich Aldinger, David Driscoll, Henrik Bergerbusch, Stephan Hülsen, Henrik Mielike, Irem Semgöz, Jannika Sommer, David Gottschalk