Bechtle: Update required

Brand Relaunch

Bechtle is Germany’s largest IT systems house. After 40 years, the company refreshed its brand identity, aiming to project a confident ambition: taking a leading role in the European market. What makes Bechtle unique? Its people blend seemingly opposing qualities into a single, standout offer. Inspired by this, we reimagined the logo: Once a parallelogram tilted at 19 degrees, it is now formed from two overlapping circular segments – opposites merging into a simple, iconic symbol. It fuels emotional storytelling and drives the entire design system, appearing in the wordmark, layout system, icons, illustrations and the new custom typeface.

Client / Manufacturer

Bechtle AG

Neckarsulm, DE

Design

Peter Schmidt Group

Hamburg, DELukas Cottrell, Ulrich Aldinger, David Driscoll, David Gottschalk, Michaela Jausen, Felix Koch, Jannika Sommer, Stephan Hülsen