#BeFearless
Virtual Reality platform
Background: one in five people have a fear of public speaking and even one in four people have a fear of heights. Studies show that with constant practice, people can overcome their fears permanently. That’s why we created the VR program #BeFearless. In collaboration with doctors, we built apps to help people overcome two of the most common fears: fear of height and fear of public speaking. The VR apps: the world’s first scientifically proven VR app holistically utilizes heart rate, eye contact and voice recognition for personal evaluation and feedback.
iF Gold Statement
When new technology empowers a positive change for an individual, all showcases and feature demos look flat. #befearless uses the immersive nature of VR experience to train individuals to cope with uncontrollable emotions. It has a true value for anxiety patients, who would normally avoid frightening situations. This application can give back personal freedom and be a real life changer.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRCheil worldwide
Seoul, KRCheil Germany
Schwalbach, DEDate of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User