Before I Fall
Immersive Experience Exhibition Planning
SHANGHAI JIAO TONG UNIVERSITY
Alzheimer's disease (AD) is a neurodegenerative disease that usually starts slowly and progressively worsens. Patient's episodic memory will gradually become impaired. The process of deterioration is like a continuous consciousness fall. In 2019, there were 51,624,193 cases of AD and other dementias worldwide, and patients tend to be younger. To let more people know AD and treat it properly, curators plans to hold an immersive art exhibition themed in 443 GARDEN.Ask visitors to think about ways to cope with 'consciousness fall' by letting them experience patients’ daily life.
Client / ManufacturerDesign
SHANGHAI JIAO TONG UNIVERSITY
Shanghai, CNSHANGHAI JIAO TONG UNIVERSITY
Shanghai, CNSu Xiaojing, Zhao Dan, Zhao YiyiDate of Launch
2023
Development Time
Confidential
Target Regions
Asia
Target Groups
Consumers / Users