Beiersdorf Campus: Wayfinding

Wayfinding & Signage

The Beiersdorf Campus, the new company headquarters in the heart of Hamburg, stands for interdisciplinary collaboration, innovation and the continued expansion of the company. We were asked to develop an effective wayfinding system to optimise the spatial experience at the new headquarters, in addition to our design of the work worlds and gastronomic offerings. The C.ONNECT building forms the centrepiece of the campus and serves as a bridge to the other buildings. It is the place where cooperation and innovation take centre stage, and this is where our guidance system was implemented.

Client / Manufacturer

Beiersdorf AG

Hamburg, DE

Design

Ippolito Fleitz Group – Identity Architects

Stuttgart, DEPhil Burzan, Axel Knapp, Ju-Mi Lee, Maria Carmela Padol, Katja-Lisette Seger