Beiträgli

Print campaign

TASK: The first additional health insurance with a no-claims bonus is launched in the German market; reasonable calculated and with Swiss reliability that fulfills all expectations. A print campaign is intended to inform financial consultants about CSS products. IMPLEMENTATION: The use of the suffix "li" to form diminutives is a highly likable and distinctive characteristic of Swiss German. Combining this with motifs that make monetary amounts appear very small resulted in a campaign with a clear message: CSS offers Swiss reliability at a very favorable price.