Beksul IceCream Mix
Ice cream powder packagingCJ CheilJedang
Since this product has to be prepared and then frozen, its nature is different from existing pre-mix products of Beksul brand. Designing started from a different place as well. Photos were decisively left out, and instead ice cream images were illustrated in rich and full texture. Overall tone carries a sense of vintage through heritage, while adding the traditional homemade touch of Beksul brand with hand-drawn illustrations.