Belgotex à la Carte

Carpet catalog

This set of catalogs supports the sales of a new bespoke, high-end carpet service: Belgotex À la Carte. The catalog was designed for an end-user audience and starts with a visual provocation on the cover: a square cutout in the middle playfully frames a small portion of a photo inside, as if to ask the question: "How about harmonizing your space with the perfect carpet?" Subsequent pages use two-dimensional graphic elements to provoke an illusion of 3D space, offering details, information, and design ideas to the consumer. The dealer's copy contains more technical information but follows the same visual concept.