BenQ Projector Molded Pulp Packaging
Electronics packaging
As e-commerce sales break new records every year, we are producing mountains of packaging waste. In response to this problem, Taiwan's BenQ have simplified and reduced their electronic product packaging, creating an outer box that both cushions and protects. It has passed drop and crash tests without additional padding. The concealed package handle has a flat surface, economizing storage and transport space. Unpacking is greatly simplified, requiring only one step to remove the product. The non-composite molded pulp materials are easy to recycle, and contain waterproof components that protect the box against moisture deformation.
iF Gold Statement
An excellent example of sustainable and trendy packaging without being a slave to the trend! Whats remarkable is that there is no glue used in the construction and no additional protective padding, yet it successfully passed a drop and crash test. Aesthetically well done, with a modern and sleek approach to the finish.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User