Berg & Berg

Visual Identity

Berg & Berg are a Swedish manufacturer of wood flooring. The corporate design covers, firstly, the characteristics of the product – with Berg & Berg floors you receive 3-layered wood flooring as seen in the logo and layout (three-part separation of each page size). Secondly, Sweden, their country of origin, has great importance for their identity: That popular Swedish red, for painting houses, of course, has been elevated to become their corporate colour. Scandinavia’s typical “Allemansrätten” is the key to our brochure. Shoes, politely removed by visitors upon entering a Swedish home, host the photography each step of the way. Pictures of natural floors reaffirm the fact that Berg & Berg deal exclusively with natural products. And to top it all, no cover-ups! Instead, full clarity.

Client / Manufacturer

AB Berg & Berg

Kallinge, SE

Design

Eberhard Franke (Fotografie)

München, DE

Heine Warnecke Design GmbH

Hannover, DE