Bertelsmann GeschäftsberichtsApp 2012
Annual Report app
By releasing its Annual Report 2012 app, Bertelsmann again takes the opportunity to enhance the actual report with lots of bonus content and digital extras. Like the printed report, the app is focused around four photographs by Jim Rakete. The app contains a variety of extras: various videos, reading samples, and services for journalists. The app also provides access to the financial section of the report. It has been designed for user behavior on smartphones and tablets and other features including an illustrated and scrollable list of contents letting users easily navigate the various thematic sections for information and entertainment.
Client / Manufacturer
Design
Bertelsmann SE & Co. KGaA
Gütersloh, DE