Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 19542025 HighlightsiF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Berührungspunkte
Berührungspunkte
Berührungspunkte
Berührungspunkte
2015

Share:

Berührungspunkte

Annual report 2013

BMW Group Design

By BMW Group's instructions, hw.design developed the annual report for 2013 on the basis of its strategic positioning. BMW Group offers its customers emotional premium products and services, which was visualized via the concept of "Touchpoints". The project was developed to suit all media and designed to be media-specific. Compared with the print version, the online annual report appears as a short HTML version, and the yearbook, which comes with it, "Views", is presented as an interactive online magazine enhanced with rich media elements.

Client / Manufacturer
BMW Group Design

BMW Group Design

München, DE
Design
hw.design GmbH

hw.design GmbH

München, DE

RELATED PROJECTS