BESPOKE 4-Door Flex Refrigerator with Family Hub+
Refrigerator
Bespoke 4-Door, with its 32inch FamilyHub big screen (about 2x larger than the previous version), is designed for richer color and a sharper image. Its smart functionality and premium technology that interfaces with other devices make people's lives more convenient. Designed for the home, we used a new, sheet-style CLM structure, enabling keen corners and slimmer beads that were not feasible with the previous vacuum forming process. The side and top mood lighting and new off-white color feel warmer, more comfortable, and cleaner than the previous artificial white. The design has the furniture-like feel inside as well, unlike previous models.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRHyunil Lee, Choongeun Lee, Jaejeong KimDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia, North America
Target Groups
Consumers / Users