Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2026All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2025 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017FAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Bespoke AI Steam Ultra
Bespoke AI Steam Ultra
Bespoke AI Steam Ultra
Bespoke AI Steam Ultra
Bespoke AI Steam Ultra
Bespoke AI Steam Ultra
Bespoke AI Steam Ultra
Bespoke AI Steam Ultra
Bespoke AI Steam Ultra
Bespoke AI Steam Ultra
2026

Share:

Bespoke AI Steam Ultra

ROBOT VACUUM CLEANER

Samsung Electronics Co., Ltd.

Robot vacuum cleaners are complicated, having many parts and features. For this product, all these complex elements are hidden by a simple cover, and only the functional parts that must be exposed are grouped in black. This design reveals only the essentials and emphasizes the essence of a robot vacuum cleaner. BESPOKE AI STEAM ULTRA expresses the necessary parts as a unified group with intensified function while neatly arranging everything else. This design creates harmony within spaces, even when it moves around the house.

Client / Manufacturer
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Seoul, KR
Design
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Seoul, KRHwandong Lee, Jinwoo Kim, Sewook Oh, Yunho Kim
Date of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users

RELATED PROJECTS