BESPOKE CITY COLOUR EDITION
BESPOKE CITY COLOUR EDITION
BESPOKE CITY COLOUR EDITION
BESPOKE CITY COLOUR EDITION
BESPOKE CITY COLOUR EDITION
BESPOKE CITY COLOUR EDITION
BESPOKE CITY COLOUR EDITION
BESPOKE CITY COLOUR EDITION
2021

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BESPOKE CITY COLOUR EDITION

Kitchen appliance series

Samsung Electronics Co., Ltd.

The CITY TRAVELLER kitchen package reflects the global nomad lifestyle pursued by many millennials. It applies color palettes inspired by major cities to kitchen appliances, such as refrigerators, ovens, and dishwashers. Each palette replicates the unique mood of each city. The 2020 color palettes represent Stockholm, Berlin, and Seoul, and Samsung plans to release new ones every year. This series brings the world to consumers' homes, inspiring hope in today's COVID-limited world. Each city has 3 color palettes with glossy/matt colored and patterned glass options. A Kitchen Scenery design guide also helps consumers choose the best designs.

iF GOLD STATEMENT

A perfect product for the younger generation, blending high-quality materials with individually selected colors and patterns. Samsung goes above and beyond meeting expectations and taps into young people's desires, creating a strong sense of ownership towards a necessary everyday kitchen unit.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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