BESPOKE Infinite Line Package
Kitchen Appliances
Samsung Electronics Co., Ltd.The Bespoke Infinite Line Package is a high-end class kitchen appliance solution pursuing a timeless value. The products are processed and finished sophisticatedly and in detail with natural materials strictly selected to consider the spaces and tastes of premium consumers, just as a craftsperson creates a masterpiece. These products can represent the dignity and insight of the user even by just being placed in a kitchen space. Reliability and robustness are built upon the proportions of straight lines, both vertical and horizontal, leading to the creation of the Bespoke Infinite Line Package’s own seamless, refined design.
iF Gold Statement
The Bespoke Infinite Line Package integrates architectural style with sophisticated details and sublime proportions, elevating a simple and functional design through honest and appealing materials. Demonstrating that great design can turn home appliances into lifestyle objects.
Client / ManufacturerDesign
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRSamsung Digital Appliance Design TeamDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users