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Stick vacuum cleaner
Samsung Electronics Co., Ltd.The BESPOKE Jet AI is an innovative stick vacuum cleaner with an integrated cleaning station. The AI brush detects the floor type during cleaning and automatically controls the absorbing power and drum speed for perfect dust removal. Internet of Things (IoT) technology is also applied to allow users to monitor the condition of their vacuum cleaner via an app. The app also notifies users of when to replace the dust bag and updates the vacuum cleaner’s software to help with the continuous improvement of the product’s services as well as the vacuum cleaner’s floor detection ability.
Client / Manufacturer
Design

Samsung Electronics Co., Ltd.
Seoul, KR
Samsung Electronics Co., Ltd.
Seoul, KRHwandong Lee, Hyunwoo Yoon, Kangdoo Kim, Guyong Park, Sookyoung ParkDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users