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Bespoke JET
Bespoke JET
Bespoke JET
Bespoke JET
Bespoke JET
Bespoke JET
Bespoke JET
Bespoke JET
Bespoke JET
Bespoke JET
2026

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Bespoke JET

Stick Vacuum Cleaner

Samsung Electronics Co., Ltd.

Bespoke Jet is designed for maximized usability, featuring both light weight and strong performance. Volume and weight were dramatically reduced through a fundamental redesign of the component layout. In addition, 180 W of suction power ensures optimized cleaning for various environments. Usability has been optimized after a thorough analysis of the product’s form, layout, and center of gravity. To realize optimized balance, the actual weight and perceived weight were both considered. To provide an optimized grip, the ergonomics of the handle were analyzed and improved.

Client / Manufacturer
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Seoul, KR
Design
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Seoul, KRHyunwoo Yoon, Jaejin Lee, Kyuseok Kim
Date of Launch
2026
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users

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