Bespoke Prism 360
Appliance color selection system
The Bespoke Prism 360 is a new customization solution that allows the user to consider brightness and saturation for finding colors to suit any interior space. The platform is a step up from the limited options provided by most home appliance producers. Once an appliance is ordered, the color panel is digitally printed and shipped within two weeks, made possible by a new production system. The 360 colors are divided into six hues, each with 15 tones. Off-white, widely used in residential spaces, offers 24 shade options, which allows consumers to match home appliances with their space. The Bespoke Prism 360 highlights sustainable value with an economic distribution process.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User