BESPOKE refrigerator
Refrigerator
The BESPOKE refrigerators from Samsung can be customised to match the customer's personal taste. The front door panel can be fitted in a variety of color combinations and materials, and the product types can be mixed and matched to best reflect the lifestyle of the user and to blend in with the existing kitchen design. It consists of seven models, ranging from one-door to four-door units. All are identical in depth and height to allow a perfect look when installed side-by-side. The “kitchen fit” door was employed to realize a sleek, “built-in-like” feel for any kitchen.
iF Gold Statement
The BESPOKE refrigerator is superbly crafted for modular and automatable use. The design language is minimalist, sleekly reconciling ergonomics with customizable potential and ease of use. This is an excellent example of understated innovation.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Europe
Target Groups
Consumer / User